Native Sound System [@NATIVESNDSYSTM] bring together Odunsi The Engine, Boj, Odeal & Wani for new single “Wedding Ring”
NATIVE Sound System is back with their second single “Wedding Ring” from their forthcoming debut album. With an Alté allstar line up Odunsi The Engine (Tipsy, Star Signs) & BOJ (Lazarus, Awolowo), with assists from WANI & Odeal, this is set to be a one of summer’s hottest global records.
Speaking on the new single Native Sound says “When we started making this album, we had a bit of a pipe dream to do these almost fan-fiction style collaborations we’d grown up on in the Mo Hits era, or after that with DJ Khaled’s early stuff. Taking different artists with passionate and converging fanbases, and putting them on one track. The result is almost this R&B/Afropop cypher you probably won’t hear anywhere else, or ever again. Even the way it was recorded was really something out of a rap camp, you rarely see that these days. What makes this record really resonate is that whilst it is a truly danceable Afropop hit, it is a slightly tongue-in-cheek response to marriage culture in Nigeria and for Africans around the globe, with lines like Wani’s: “Pinky ring till I buy you Wedding Ring”. Underneath the gbedu, it is a mirror up to African society and the pressure we put on marriage, and how skewed it is, especially towards women. We think everyone can relate to that, even in the dance.”
This record showcases NATIVE sound system’s ability to do True A&R. Bringing together artists from Africa and it’s diaspora in a seamless and effective manner. With the rise of African music becoming a global phenomenon, could this combination be the next big trend? Have a listen to the single below and let us know your thoughts.