Category: Fashion
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We are conditioned in Western society to praise hair. Shiny blonde straight locks. Or maybe a curly brown loose Eurocentric bounce. (Honestly, how many times a day do you see that Head & Shoulders shampoo advert?) This narrative inhibits reality, as what if you choose to conceal your hair regularly? Why is this choice of…
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![[@LondonYouth] X [@ChampionEUUK] tackles negative youth stereotypes](https://guap.co/wp-content/uploads/2018/12/Champion-London-Youth-180x180.jpeg)
Loser, trouble, reckless, lost, waster, angry, dangerous, selfish. London Youth’s ‘Buy the T. Not the stereotype,’ campaign beings by showing these words which people often use to describe youth. The video opens with a young mum who’s been called reckless, a girl from Tottenham who is seen as worthless and a boy with a disability who is…
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![[@Revivalldn] is reconstructing and reimagining denim to promote slow fashion](https://guap.co/wp-content/uploads/2018/11/RevivalLDN-180x180.png)
Revival is a new and innovative fashion brand which is reconstructing, redesigning and reimagining denim. https://www.instagram.com/p/BqXTUwGHEoz/ Launched in 2016 Revival, joins the new wave of forward-thinking and conscience fashion brands. The focus of the brand is creating a solution to textile waste and promoting body confidence. Founder of the brand, Rosette calls herself “a nerd about sustainability” through Revival she…
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![‘ROUNDTABLE NOT RUNWAY’ [@TEATUMJONES] SS19 challenges industry norms](https://guap.co/wp-content/uploads/2018/11/Teatumjones_001-180x180.png)
British brand Teatum Jones, founded by duo Catherine and Rob is a fashion brand with a conscience. Their SS19 campaign comes with a roundtable, not a runway! The roundtable features women trying to make a difference in fashion such as Claudia Croft, Simran Randhawa, and Munroe Bergdorf. Teatum Jones is all about creating fashion from human…
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![[@Abiolaxox] Brands on the Block Episode 6 [@Trimingham__]](https://guap.co/wp-content/uploads/2018/11/IMG_5777674D2412-1-180x180.jpeg)
The future is definitely female. This Brand on the block episode I sat down with Cherise Trimingham a designer and the brand owner of a luxury menswear brand Trimingham. Honestly, when I went to do this interview I was really expecting an Italian man in a long trench coat, but I was shocked when I was…
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“surroundings” from dan bergman on Vimeo. The piece is expressed from Ella L’etangs’ (model) perspective. “In my existence, I’ve spent a lot of time getting to know such a diverse mix of people from all walks of life and all over the world. Friends I’ve made have spanned from elderly village-people in the foothills of the…
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![[@Abiolaxox] Brands On The Block Episode 5 [@Fadxstyles]](https://guap.co/wp-content/uploads/2018/10/IMG_4592-180x180.jpg)
I am back again with another brand on the block instalment, but this time it is with a clothing with a twist, an artistic twist. FadXstyles is a fashion house built on mixing art and fashion together the main aim of the brand is to allow people to wear art on an everyday basis. We had…
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Fly threads and empty beds is the title because that’s all this week has consisted of in the fashion industry. With the launch of Adidas’ latest designer collection, and Black Friday round the corner to your left outside your house, there’s more going on than I can tell you in a text, which is why…
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Are you woke? Would you consider yourself rooted, grounded? Our generation arguably burst the bubble of what is a popular culture history of appropriation. I mean come on, we can all think back to at least one 90’s music video where something was appropriated like there’s no damn tomorrow. Which is why I present to you…
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There has never been a more important time to be a conscious fashion consumer. The cost of clothing is not worth the negative environmental and ethical impact it can produce. New designers need to be fully aware of this and discover new processes to produce their clothes. Sustainability is a new buzzword in fashion. If the…