Project 1

Category: Fashion

  • [@Jehu_Cal] takes over Balearic Island for 3rd Lookbook!

    [@Jehu_Cal] takes over Balearic Island for 3rd Lookbook!

    Founder and Owner of Jehu-Cal – Emay Enemokwu has definitely been hustling to bring his brand to the top. From the previous two lookbooks and to the recent talk at ‘The Colour Theory’ with Nike x GUAP, lookbook 3 is definitely going to blow us off-shore! Jehu-Cal are releasing their SS18 collection, with the theme…

  • [@MoodfromCJ] Meet the brand everyone is getting their slim shades from

    [@MoodfromCJ] Meet the brand everyone is getting their slim shades from

    As seen on Leomie Anderson, Slick Woods and Ryan Destiny, Slim Shady is currently the hottest retro shades around. With over 17,000 Instagram followers and shades being worn by Leomie Anderson, Bella Hadid and Mabel, Christianahjones.com is the ultimate destination for slim sunglasses. The comeback of 90s fashion brought back iconic styles and prints such…

  • [@NaomiCampbell] “There should be a Vogue Africa”

    [@NaomiCampbell] “There should be a Vogue Africa”

    Naomi Campbell calls out the industry for lack of representation in African fashion. Arise Fashion Week came to Lagos during Easter Weekend after a five-year break. The prestige African event featured a range of designers from over 45 countries. Supermodel Naomi Campbell’s appearance in three catwalks, including Ozwald Boateng’s show, highlighted how underrepresented African fashion…

  • Your chance to make the new Nike [@Nike] Air Max for London #LONDONONAIR

    Your chance to make the new Nike [@Nike] Air Max for London #LONDONONAIR

    CALLING ALL CREATIVES @nike’s new campaign “OnAir”. Nike: ON AIR is your chance to create the next Nike Air concept for LONDON + we will be hosting a colour theory exhibition alongside so many creatives✨ Apply here: https://t.co/wQ9omYrkOV pic.twitter.com/R97htnkpKF — GUAP (@GUAPMAG) April 2, 2018   From March 22 to April 15, Nike will be…

  • [@Edward_Enninful] is really changing the face of [@BritishVogue]

    [@Edward_Enninful] is really changing the face of [@BritishVogue]

    With Edward Enninful taking over the position as the new editor-in-chef of British Vogue we have been privileged to see more colour and diversity on the cover of the magazine. First starting with the beautiful Adwoa Aboah going to Gugu Mbatha-Raw who was the main face of the April edition; to now a rendition of the most beautiful…

  • [@VirgilAbloh] joins Fashion Powerhouse [@LouisVuitton]

    [@VirgilAbloh] joins Fashion Powerhouse [@LouisVuitton]

    Big news in the world of fashion. Luxury fashion house Louis Vuitton named Virgil Abloh, the founder, and CEO of the Off-White; its new Menswear Artistic Director, taking over from Kim Jones who announced his departure just last week. Abloh will show his first collection for Louis Vuitton during Paris Men’s Fashion Week this coming June. This comes as…

  • Why I’ve Had Enough of Brands Using Race as a Marketing Tool

    Why I’ve Had Enough of Brands Using Race as a Marketing Tool

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    “Founders of Big Uncle, Sabino Lebba and Riccardo Moroni both have failed to understand how important the concept of identity is, judging by their latest collection, which depicts male models wearing items of clothing emblazoned with ‘colonialism’, amongst other items in the ‘Colonial Deal’ collection. Both fashion designers seem blatantly unaware of the continuing legacy…

  • [@TheGlowPot] The all new Natural Skincare Line

    [@TheGlowPot] The all new Natural Skincare Line

    As you should know, we at GUAP love to give our readers the best of the best. So I am going to introduce you to The glow pot! A new skincare line based in the UK. ‘The Glow Pot’ is a NEW beauty brand jam packed with an organic skincare range to enhance and empower its…

  • Meet Taliwhoah [@Taliwhoah] – Taking her sound from London to LA

    Meet Taliwhoah [@Taliwhoah] – Taking her sound from London to LA

    Name: Taliwhoah From: Tottenham, North London For Fans Of: Jhene Aiko, Bibi Bourelly etc Genre: R&B Photos by Zek Snaps Tottenham’s Taliwhoah has firmly established herself as an R&B star in the making. Although she originally hails from Tottenham, she re-routed to the US early in her life, and later, moved to LA.It is here…

  • We need to design clothing, as diverse as the people wearing it

    We need to design clothing, as diverse as the people wearing it

    If 2018 was a year of anything, I’m sure we would all agree the overall theme was diversity. We’ve seen mandatory steps of society and the media being taken, recovering mistakes which have been endorsed and swept under the carpet for centuries, and I mean centuries. Now more than ever, it’s a time where your…