Kanye, fashion, and the streetwear-rap cycle

Kanye, fashion, and the streetwear-rap cycle

Almost a decade on from his iconic interview scolding American journalist, radio personality, executive producer and former rapper Sway about how to run business ventures, Ye – the artist formerly known as

Ye and Demna’s relationship births Yeezy GAP Engineered by Balenciaga.

Ye and Demna’s relationship births Yeezy GAP Engineered by Balenciaga.

2015 was the year Demna Gvasalia became the creative director of Balenciaga, one year after he launched streetwear brand Vetements with his brother. 2015 was also the year he met Kanye West,