Le Merj is back booming with the vibrations of youth attitude & creativity, via their latest collection A New Sound. The brand’s latest Spring Summer ‘23 installment has again unlocked a new level of fresh design. The new pieces play with much more daring silhouettes, edgy use of denim & other European-sourced textiles. Not just…
Bringing people around the world together in the name of sport, brands have routinely tapped players like Russell Westbrook, PJ Tucker or LeBron James, who are known for their off-the-court style in their campaigns. The success of these campaigns have been a key driver in the NBA’s move into the luxury market. As players are…
Although they have been linked for years, sports and fashion are starting to become synonymous, almost like fashion and music, which have always been close cousins. The NBA is the pinnacle for basketball fans globally, and with that comes a legion of fans who want to see what their favourite hoop star is wearing, but…
Space Jam 2 is finally on its way. It feels like a century ago when the last Space Jam hit the big screens and surprisingly so considering how much of a hit it was, raking in $230.4million worldwide. Rumors of a sequel to the 1996 classic starring the legend Michael Jordan, have been curculating for a while but now…