Tag: Music Collective


  • New Era Meets the Youth Driving Accra’s Creative Scene

    New Era, the world’s leading headwear brand, has long been associated with music and underground youth culture and their latest initiative – a new docu-series journey, exploring the world’s underground creative scenes and the individuals who are defining them- once again reaffirms the brand’s position in culture. Their latest stop was in Ghana’s seaside capital…

  • Reek0 & samtheman Connect for “GUY”, Released via Brighter Days Platform

    Reek0 & Samtheman have connected for the launch the Brighter Days Family Youtube, sharing the music video for “GUY”; a peek into a day-in-the-life of a London dwelling artist. The Hackney-born artist croons along to an erratic cloud-like rhythm, enveloping the effortlessness of Reek0’s flow. Over this tranquil backdrop from the producer Samtheman,  Reek0 makes…

  • Introducing Common Roots [@cmnrts] – East London’s Eclectic Music Collective

    How was Common Roots founded? James Brunell: “Common Roots started back when Franc and I met in middle school and started recording our own music at the youth club, selling our mix tapes at school, and uploading freestyles/home made music videos on Facebook and YouTube. Tanaka also grew up in the same area. We then went…