The main point of a show is for a designer to showcase their new collection to the world. In today’s world, they are also marketing and communication tools. But how relevant are these shows to a brand’s business and profit margins? For smaller up-coming brands, showing at Fashion Week can help elevate their platform. It…
Fashion Scout, the largest independent showcase for upcoming fashion talent brought their carefully curated selection of emerging fashion pioneers to London Fashion Week 2019. One of the featured designers was Taiwan-born Simon Mo, who showcased his latest SS20 collection. What was your inspiration behind your SS20 collection? “For this season, I read a book about…
Fashion designer Liu Yanjun made her London Fashion Week debut with a collection that couldn’t be more suited to the city. Liu founded her brand Junne in 2016 and joined Fashion Scout’s AW19 international talent displaying her collection at Freemasons Hall. The young designer is based in Shanghai and In 2017 she won Shanghai Fashion Week’s business…
Written by Maureen Kargbo A London Fashion Week Favourite, DB Berdan In collaboration with Reebok, Berdan’s take on streetwear kept the audience captivated from beginning to end. Opening up the show with a short monologue, the tone was set as the young individual in the video expressed their progressive views on love and being free.…