In the dynamic realm of fashion, where trends shift and tastes evolve, it is the brands that dare to push the boundaries and embrace the rich tapestry of global cultures that truly rise above the rest. Allëdjo, the brainchild of visionary founder Kassim Lassissi, stands as a testament to this ethos. With their African heritage…
UOOYAA (pronounced as “ow-ya”) was established in 2013 by Jinxia Yin with quirky creativity and unrestricted imagination at the heart of their pieces. Their A/W 20 collection expands on the DNA of their brand imagining a future where our imaginations might be all we have.
Abigail Ajobi is the designer from North London quite literally putting her stamp on her clothing incorporating moving handwritten messages in her designs that speak to how black men are viewed and presented in the media.
GRINDSHINE is a contemporary brand created by Francis Jack with determination and hard work at the heart of it’s ethos. Launching just a couple of years ago they have gained a loyal fan base who are highly anticipating their latest drop.
808 London is the clothing brand that’s leading a rebellion. Their mindset is ‘ obtaining peace from society.’ This means all of their work is about breaking societal constructs. Founded by 20-year-old dancer, Lydia Jenner, 808 projects the voices of young people today. The idea of disruption sounds problematic, however, we really should re-evaluate what…
Fashion designer Liu Yanjun made her London Fashion Week debut with a collection that couldn’t be more suited to the city. Liu founded her brand Junne in 2016 and joined Fashion Scout’s AW19 international talent displaying her collection at Freemasons Hall. The young designer is based in Shanghai and In 2017 she won Shanghai Fashion Week’s business…
CSM graduate Patrick McDowell is leading the way for the next generation of fashion designers. At 23 the CSM graduate has already dressed Rita Ora, MIA, and Sinead Burke. Patrick McDowell is already making an impact with his graduate collection. The designer spoke to Hunger magazine on the future of fashion. “I see the future…
Millennial queen Maya Jama’s Pretty Little Thing Collaboration has officially dropped. The collection represents young women, of all shapes and sizes, the collection ranges from size 4 – 34! It is a collection for a girl who’s on her hustle. Maya said in an exclusive interview with Vogue that she wants girls to feel; ‘…
MARIA GULINA teases images of limted collection featuring ‘ The Extendo Trench’ and matching pants Gender neutral streetwear brand, MARIA GULINA have been posting editorials of their new drop on Instagram. The brand hasn’t revealed a date for when the collection will drop, but it is looking like it could be any day now. The…
Almost a year after his now infamous collaboration with fashion retail giant H&M dropped, Balmain creative director Olivier Rousteing has teamed up with yet another major brand for an exclusive new launch for the summer season. Following the likes of other designers such as Riccardo Tisci, Kim Jones and Jun Takahashi, Rousteing taps the geniuses at…