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The Originals Creator Network is here! Meet the new Originals
The adidas London x GUAP Originals Creator Network is back with another cohort of 20 amazing young individuals who are expected to do amazing things in this upcoming year! Supported by bi-weekly
Adidas X Arsenal X Maharishi Capsule Collection: Celebrating the best of Football in London
Founded in 1949, Adidas have been committed to combining sports and culture to inspire and champion change, through various collaborations. This time they have joined the streetwear giant Maharishi and iconic London
The Ultimate Swimwear Shopping Guide
Summer wardrobes and swimwear go hand in hand, whether you’re chilling at a London rooftop pool, going to a festival or trip abroad or lucky enough to live somewhere warm. Here are
Like Water: Meet Yagamoto, The Movement Man
I first met Abdourahman Njie AKA Yagamoto (or Abdou, or Yaga for short) in Gambia in 2011 or so, in my living room. My brother had said he met someone like us,
Pharrell Teases the New Humanrace x Adidas Samba Collab
The ongoing Adidas Samba motion continues, as Pharrell’s Humanrace sneaker line drops another variation to the mix. Pharrell recently announced that his Humanrace x Adidas “Colors” will be launching on May 6th
Why Pharrell at Louis Vuitton makes sense
It’s been a little over a month since Louis Vuitton announced OG creative-pioneer Pharrell Williams as it’s new artistic director for menswear. That’s been enough time for us to all cool off
Kanye, fashion, and the streetwear-rap cycle
Almost a decade on from his iconic interview scolding American journalist, radio personality, executive producer and former rapper Sway about how to run business ventures, Ye – the artist formerly known as
Capturing all the Vibes from Stormzy Presents: @adidasUK House of Football Event
Let's set the scene, It's a cold Friday afternoon in East London, Shoreditch. The World Cup fever is at an all time high with the group stages coming to an end. The
GUAP’s 30 Under 30 is back with its 5th edition of The BLACKLIST with @adidasUK
The BLACKLIST returns for its fifth year celebrating Black talent across an array of different industries supported by adidas. It’s HERE. The BLACKLIST 2022 has arrived. Firstly, thank you for rocking with
Daily Paper (@dailypaper) Connects With Ajax to Celebrate Amsterdam’s Street Football Generation
Today, Ajax, adidas and fashion brand Daily Paper release the 2022/2023 Ajax third kit.
The Battle of Collaborations: Nike vs adidas
If we're being brutally honest, since the Air Yeezy, we haven't seen a good Nike collaboration since the Riccardo Tisci AF1, the collaboration with Sacai's Chitose Abe and Virgil Abloh's The 10.
Get to know Miso Extra, an artist in her own world.
When I sit down to have a chat with artist Miso Extra in Hoxton’s sleek record store, Love Vinyl, I get the sense that she is in a world of her own