The adidas London x GUAP Originals Creator Network is back with another cohort of 20 amazing young individuals who are expected to do amazing things in this upcoming year! Supported by bi-weekly workshops, access to industry mentors, and a grant to create a final piece of work, we can’t wait to see what this year’s…
Founded in 1949, Adidas have been committed to combining sports and culture to inspire and champion change, through various collaborations. This time they have joined the streetwear giant Maharishi and iconic London football club Arsenal to create a limited edition capsule collection. The collection features pieces designed for on and off the pitch, including a…
Summer wardrobes and swimwear go hand in hand, whether you’re chilling at a London rooftop pool, going to a festival or trip abroad or lucky enough to live somewhere warm. Here are 15 swimwear options that we love, for everyone. Often ignored, as for many confidence is the antithesis of plus sized, and unfortunately fatphobia…
I first met Abdourahman Njie AKA Yagamoto (or Abdou, or Yaga for short) in Gambia in 2011 or so, in my living room. My brother had said he met someone like us, someone from the UK, at school. I heard him before I saw him, his loud voice with the slight Essex cockney twang to…
The ongoing Adidas Samba motion continues, as Pharrell’s Humanrace sneaker line drops another variation to the mix. Pharrell recently announced that his Humanrace x Adidas “Colors” will be launching on May 6th – right in time for the UK bank holiday weekend festivities. Via IG, the creative genius posted a lineup of 9 different colorways…
It’s been a little over a month since Louis Vuitton announced OG creative-pioneer Pharrell Williams as it’s new artistic director for menswear. That’s been enough time for us to all cool off from the initial shock & confusion we had when the news broke, since – in the people’s eyes – Pharrell was not a…
Almost a decade on from his iconic interview scolding American journalist, radio personality, executive producer and former rapper Sway about how to run business ventures, Ye – the artist formerly known as Kanye West – seems to have realised that contrary to what he said back then, Sway might indeed have had the answers. After…
Let’s set the scene, It’s a cold Friday afternoon in East London, Shoreditch. The World Cup fever is at an all time high with the group stages coming to an end. The Ghana vs Uruguay match taking centre stage that day with the stakes higher than ever due to the history of this fixture.
The BLACKLIST returns for its fifth year celebrating Black talent across an array of different industries supported by adidas. It’s HERE. The BLACKLIST 2022 has arrived. Firstly, thank you for rocking with us. If we take a trip down memory lane, 5 years ago we started The BLACKLIST to showcase individuals we felt like deserved…
Today, Ajax, adidas and fashion brand Daily Paper release the 2022/2023 Ajax third kit.