Kanye, fashion, and the streetwear-rap cycle

Kanye, fashion, and the streetwear-rap cycle

Almost a decade on from his iconic interview scolding American journalist, radio personality, executive producer and former rapper Sway about how to run business ventures, Ye – the artist formerly known as

Capturing all the Vibes from Stormzy Presents: @adidasUK House of Football Event

Capturing all the Vibes from Stormzy Presents: @adidasUK House of Football Event

Let's set the scene, It's a cold Friday afternoon in East London, Shoreditch. The World Cup fever is at an all time high with the group stages coming to an end. The

GUAP’s 30 Under 30 is back with its 5th edition of The BLACKLIST with @adidasUK

GUAP’s 30 Under 30 is back with its 5th edition of The BLACKLIST with @adidasUK

The BLACKLIST returns for its fifth year celebrating Black talent across an array of different industries supported by adidas. It’s HERE. The BLACKLIST 2022 has arrived. Firstly, thank you for rocking with

Daily Paper (@dailypaper) Connects With Ajax to Celebrate Amsterdam’s Street Football Generation

Daily Paper (@dailypaper) Connects With Ajax to Celebrate Amsterdam’s Street Football Generation

Today, Ajax, adidas and fashion brand Daily Paper release the 2022/2023 Ajax third kit. 

The Battle of Collaborations: Nike vs adidas

The Battle of Collaborations: Nike vs adidas

If we're being brutally honest, since the Air Yeezy, we haven't seen a good Nike collaboration since the Riccardo Tisci AF1, the collaboration with Sacai's Chitose Abe and Virgil Abloh's The 10.

Get to know Miso Extra, an artist in her own world.

Get to know Miso Extra, an artist in her own world.

When I sit down to have a chat with artist Miso Extra in Hoxton’s sleek record store, Love Vinyl, I get the sense that she is in a world of her own

D&AD New Blood Shift, New York: Adidas partners with free night school for young creatives

D&AD New Blood Shift, New York: Adidas partners with free night school for young creatives

Breaking into the creative industries can be a daunting task for anyone. The plethora of roles that one can pursue and the knowledge that there is no blueprint or set route or

Meet Abdi Ibrahim [@Abshoots] – The 22 Year Old Photographer You Need To Know

Meet Abdi Ibrahim [@Abshoots] – The 22 Year Old Photographer You Need To Know

This week I spoke to Abdi Ibrahim AKA AbShoots; an extremely talented photographer and visual artist based in Seattle. I came across his Instagram a few years ago and have been captivated

#AWeekWithGUAP: Fly Threads and Empty Beds (11/11/18)

#AWeekWithGUAP: Fly Threads and Empty Beds (11/11/18)

Fly threads and empty beds is the title because that’s all this week has consisted of in the fashion industry. With the launch of Adidas’ latest designer collection, and Black Friday round

We Discuss ‘The Culture vs The Industry’ – Episode 4 | Culture Matters Show #BigMatter

We Discuss ‘The Culture vs The Industry’ – Episode 4 | Culture Matters Show #BigMatter

Introducing Our Brand New Weekly Show #BigMatter – This part of the series puts an array of people with opposing views together to discuss ONE big culturally relevant topic that we feel needs

Style: @AdidasOriginals Show Off The New “NMD City Sock” In Black PrimeKnit

Style: @AdidasOriginals Show Off The New “NMD City Sock” In Black PrimeKnit

Adidas Originals’ City Sock variation of the insanely popular NMD model has been making a lot of noise in the urban scene. Mostly known for their ability to sell out in under a second, the

Style: Adidas Originals And Palace Skateboards Drop New Spring/Summer Collection

Style: Adidas Originals And Palace Skateboards Drop New Spring/Summer Collection

Adidas Originals and Palace Skateboards’ have a history of collaborative collections throughout the years, with fans and critics both singing their praises for the two brands’ efforts. The two streetwear giants continue to make consumers happy and they