iluvlive & Everything RnB launch ‘Bloom’: Spotlighting Emerging R&B Artists

iluvlive is thrilled to announce its partnership with Everything RnB (ERNB) to unveil an exciting new live music event, ‘Bloom’.  The event will take place on 21st May 2024 at The Lower Third in London and will highlight emerging R&B talent from across the UK. 

“Bloom” is the result of iluvlive and ERNB’s shared passion for the genre. Both platforms are dedicated to showcasing the diversity throughout the genre at The Lower Third. The launch event will feature performances by Aida Lae, Benny Atlas, Shamiya Battles, and Jono. 

Founded in 2004, iluvlive has a long-standing reputation for championing Black British musicians and genres. Through its artist development platform and live events across the UK, iluvlive has supported the careers of artists such as Ella Mai, Mahalia, Wretch 32, Ghetts, Kano, Little Simz and Kojey Radical, among others. iluvlive continues to play a vital role in amplifying new talent first, and ‘Bloom’ is a testament to that. 

Managing Director Lauren Louise Powell says, “I am thrilled to be leading this exciting new project ‘Bloom’ in collaboration with Everything RnB. Not only am I an advocate of this genre, but we have also seen its rapid growth in the UK, helped by platforms like ERNB. I wholeheartedly believe that it deserves a regular home at The Lower Third and this is the start of a new chapter for iluvlive. 

ERNB DJ Ace says: “I’m thrilled to be moving forward with ERNB’s collaboration with iluvlive for the launch of ‘Bloom’. This partnership marks an exciting new chapter in our journey to elevate UK R&B artists in every way that we can. Collaborating with brands whose vision aligns with ours is crucial, as it amplifies our efforts and ensures a unified approach to supporting the talented R&B community.”

For more information and ticket bookings, visit iluvlive.co.uk/events. 

About iluvlive:

iluvlive is a not-for-profit platform for live music and artist development. We’ve supported thousands of Black musicians and genres since 2004 via our artist development platform and live events UK-wide. Artists such as Ed Sheeran, Wretch 32, Ghetts, Kano, Little Simz, Kojey Radical, Ella Mai, Tom Grennan and Mahalia have all performed before they were signed.

In 2014, we officially launched our artist development program with funding from Arts Council England.  Our alumni include Bawo, Sans Soucis, Lylo Gold, Jords, and Emmavie, who subsequently signed recording and/or publishing deals. We also managed Izzy Bizu for seven years, during which she achieved a Brits Critics Choice nomination, BBC Introducing Artist of the Year Award, and a stadium tour of the US supporting Coldplay. For 2023/24, our artist development programme is in partnership with Stellar Songs, bringing a powerhouse of additional expertise and opportunities to the programme.

About Everything RnB:

Everything RNB is an R&B platform and community committed to championing UK R&B and elevating the genre worldwide. We are dedicated to inspiring a new generation of artists and fans by creating evergreen content, events, showcases, tours, and workshops that tell stories and give emerging talent the tools to navigate the industry.

For any more information regarding the collaboration, please contact lauren@iluvlive.co.uk.