Category: Fashion


  • Never Fade Factory are hosting a weekend of discussions on mental wellbeing and you’re invited

    Never Fade Factory is a futurism concept space and fashion brand, established in Soho in November 2016. As pioneers of sustainable fashion in central London, they are always looking for ways to help emerging creatives in fashion, art and tech. Never Fade Factory are also passionate about facilitating conversations about mental wellbeing. Last year during…

  • Meet Black Girl Gamer and Natural Hair Influencer Jay-Ann Lopez

    Meet Jay-Ann Lopez, founder of gaming platform Black Girl Gamers and co-founder of hair and beauty platform Curlture UK. Both initiatives were started to empower and represent Black women in industries where there has historically been the intentional erasure and omission of the contribution Black women have made. Jay-Ann was always creative, from a young…

  • Creator Jordan Abdul Explores The Rituals of Carnival In ‘Tallawah’

    Trinidad Carnival this year, would have begun last Friday and ended tomorrow. Unfortunately due to Covid, Trinidad Carnival, which many look forward to has been cancelled. This news inspired Jordan Abdul, a 20-year-old multi-disciplinary creative based in Toronto, Canada, to capture the carnival spirit in a photo series that is also the debut for his…

  • #SaturdaySteez – Your Round-Up of The Latest Releases ft [@Nike],[@CMMND_], [@DTrois3] + more

    #SaturdaySteez is your round-up of the latest fashion and beauty releases that you should know about. Nike Go FlyEase On February 1st Nike announced the launch of Nike Go FlyEase, their first hands-free sneaker which improves on the Nike FlyEase. Nike has a reputation for creating iconic silhouettes and using sophisticated technology and engineering to push…

  • Robyn Lynch SS21: An ode to cycling and her Irish roots

    Robyn Lynch is an Irish designer based in London who previewed her SS21 collection in January, introducing Womenswear into her repertoire for the first time. A graduate of the University of Westminster’s Menswear MA her eponymous brand was launched in 2018 and weaves an aesthetic DNA that pays tribute to youthful styles and her Irish…

  • LVMH and Rihanna Close Fenty Fashion House After Less Than Two Years

    When Rihanna launched Fenty Beauty with an inclusive range of 40 foundation shades she shook the industry. We were all rooting for her and since then she has gone from strength to strength. Backed by fashion giant LVMH she opened up her lingerie brand Savage X Fenty, another disruptor, followed by her fashion line Fenty. …

  • When Did Fashion Photography Start Imitating Lifestyle Photography?

    Fashion photography aesthetics over the years has changed vastly, in line with the fashion cycle. Right now, fashion photography seems to be heavily influenced by lifestyle photography, focusing on people and places, with the clothes not necessarily coming in second, but being more of an accessory than the focus.  Of course studio photography is a…

  • The North Face, Gucci & ICY Park: GUAP Picks For The New Season

    Words by Jason Kwame As a society, we’re on the brink of turning a new leaf; no pun intended. The days are starting to alternate between glimpses of sunshine and crisp, cold temperatures. Very soon we’ll be able to enjoy the outdoors with our family and day ones with no limitations. We’ve become comfortable with…

  • A Day In Accra: A GUAP Editorial In Collaboration With [@ourmaison]

    In our latest editorial with Our Maison, a platform created to celebrate premium Black-owned fashion designers and brands, we take you to Accra, Ghana. Set in the big taxi ranks on a beautiful sunny morning, we showcase Ghanaian labels Attotetteh and Free the Youth. Models Kezia Sarpong Gyebi, Kwaku Adade Styling Felicia Brown MUA Alexis…

  • DEWY BLUSH HACKS: What shades work for you? [@makeupbysimmi]

    Words Simmi VirdeeMakeup Artist I love blush! In 2019 and 2020 we saw so many more looks where blush played a huge role in completing a perfectly rosy flushed look. Blusher is definitely one of my favourite products as it brings colour and warmth to the face, whilst lifting and sculpting your cheekbones to create dimension…