Backroad Gee Is Puma’s Newest Ambassador

It's been a busy couple of months for the MC; in June, Backroad Gee performed at a PUMA store in Berlin, foreshadowing the partnership as the newest ambassador for the German brand. Earlier this month, Backroad Gee made debut performances at Wireless in London and Birmingham and recently completed shooting for his first campaign with PUMA in Malta. It seems the "Party Popper" artist has his sights set on significant achievements in both music and fashion. 
by TERNA JOGO Jul 29, 2022

PUMA has enrolled artist Backroad Gee as its newest ambassador. 

Known for his unique style of rapping, high-energy music and lively personality, Backroad Gee is sure to bring a vibrant energy to PUMA.  

For his first ever brand collaboration Backroad Gee is set to work on the PUMA CA PRO silhouette as well as represent PUMA’s lifestyle division SELECT. 

It’s been a busy couple of months for the MC; in June, Backroad Gee performed at a PUMA store in Berlin, foreshadowing the partnership as the newest ambassador for the German brand. Earlier this month, Backroad Gee made debut performances at Wireless in London and Birmingham and recently completed shooting for his first campaign with PUMA in Malta. It seems the “Party Popper” artist has his sights set on significant achievements in both music and fashion. 

When asked what he hopes will come of being an ambassador for PUMA, Backroad Gee told GUAP:

“Big things, man, it’s a family thing. PUMA have always shown man love, and I’m happy to have the chance to be with them and make these phenomenal moments that mean a lot to both of us.”

COP the CA PRO, available now in PUMA stores and on puma.com for £70.

Discover more from GUAP’s Fashion section here