Backroad Gee Is Puma’s Newest Ambassador

Backroad Gee Is Puma’s Newest Ambassador

It's been a busy couple of months for the MC; in June, Backroad Gee performed at a PUMA store in Berlin, foreshadowing the partnership as the newest ambassador for the German brand.

The Amalgamation of ABAGA VELLI

The Amalgamation of ABAGA VELLI

ABAGA VELLI's power lies in its emotive communication, which is distilled into various expressions. Right now, the most prominent element of the brand is the clothing which is depicted meticulously in photo

GUIDO MÖSCH Explores The Impact of Nature and Nurture In Promising Graduate Collection ‘Sauerkraut’

GUIDO MÖSCH Explores The Impact of Nature and Nurture In Promising Graduate Collection ‘Sauerkraut’

"This body of work is based on my immediate family growing up in South London in the late 90s - early 2000s. I wanted to express my influences in fashion and music,

A-Cold-Wall* Opens Its First Store In Beijing

A-Cold-Wall* Opens Its First Store In Beijing

A-Cold-Wall* has done well in the last couple of years, despite the pitfalls of the pandemic, opening a physical store is still he fastest way to grow a luxury brand. With a

The New Sneaker Brand Introducing its Community into the World of NFT’s

The New Sneaker Brand Introducing its Community into the World of NFT’s

A new terminology is catching on to describe the merging of physical fashion with digital fashion: phygital goods, which look like new sneaker brand ER Soulier, including a free NFT with any

Burberry and the British Fashion Council Team Up To Provide Students Around The Country With Deadstock Fabrics

Burberry and the British Fashion Council Team Up To Provide Students Around The Country With Deadstock Fabrics

In 2020, Burberry launched the ReBurberry Fabric Programme with the British Fashion Council to provide donations of leftover fabrics to fashion students to save it from going to waste.  This year the

Jendaya Is The E-commerce Platform Serving Africa’s Fashion Forward Consumers

Jendaya Is The E-commerce Platform Serving Africa’s Fashion Forward Consumers

Ayotunde Rufai's direct experience with family members who lived in Nigeria and wanted to access a luxury shopping experience online became the engine that powered Jendaya, which he runs alongside Kemi Adetu

Daily Paper Reveals First Look At AW22 Collection ‘Identities Rebuilt’

Daily Paper Reveals First Look At AW22 Collection ‘Identities Rebuilt’

Daily Paper release lookbook debuting their AW22 collection' Identities Rebuilt' inspired by heritage, community and identity as the brand celebrates its ten-year anniversary.

Noémie Wilson Returns With Community and Culture at the Forefront of Her Brand

Noémie Wilson Returns With Community and Culture at the Forefront of Her Brand

After cocooning away from the spotlight, Noémie Wilson reemerges from behind the scenes to reintroduce herself at the helm of her own brand.

What We Learnt From The Sustainable Angle’s 10th Future Fabrics Expo

What We Learnt From The Sustainable Angle’s 10th Future Fabrics Expo

This year the expo saw new partnerships such as the Innovation Hub in collaboration with Parley for the Oceans and the Curated Area of Solutions exploring agricultural waste (ag-waste), supported by Laudes

Converse release a trio of bold new silhouettes that experiment with the classic Chuck DNA.

Converse release a trio of bold new silhouettes that experiment with the classic Chuck DNA.

Audacious, functional and dynamic, each silhouette is versatile enough to adapt to the personal expression of the wearer. Converse has tapped its network of All-Stars, including Channel Tres, Indigo De Souza, Rasharn Powell, Shah Frank, Luke Bar$,

Koya Adebanjo comments on conforming to trends in creative direction debut “Self-Projection”

Koya Adebanjo comments on conforming to trends in creative direction debut “Self-Projection”

EDITORIAL: Self-Projection by Koya Adebanjo