END. X ADIDAS ORIGINALS REEL IN FLY FISHING COLLABORATION

END. x adidas Originals announce the next chapter of their long-standing partnership, tapping into the
fast-growing sport and underground culture of fly fishing, captivating a new generation of Millennial and
Gen-Z anglers around the world, disconnecting from the daily grind, to reconnect with nature.

The British-born international retailer and sportswear giant curate a head-to-toe collection inspired by
the favoured fishing technique, celebrating the sports heritage dating back to 200 AD, its functional
utilitarian attire and outdoor lifestyle. Created through a shared passion for Fly Fishing, END. x adidas
Original’s design teams rework angling uniform staples through the contemporary casual lens of END.
for a new generation rediscovering nature and the art of fishing. Epitomised by friend of the brands and
campaign protagonist, UK rapper, grime MC, DJ and TV personality, Big Zuu who wades in the water,
immersing himself in the much-loved pastime, echoing the joy of the sport within the campaign.

The collection comprises of every day fishing essentials such as cargo pants, fishing vests, and bucket
hats alongside tees and sweats submerged within an earthy tonal colour-pallet inspired by the riverside
and popular fly-fishing catch such as wild Trout, Bass, Carp, Pike and Salmon. Each piece of the collection features a custom graphic, depicting a cartoon-style fish between adidas and END. logo’s nodding to vintage-inspired tackle packaging.

Footwear includes adidas early 70’s original 3 stripe casual classic, the adidas Tobacco reimagined in a
colour-pallet inspired by the UK’s native trout, available in off-white and brown, together with a greenand pink. Accompanied by the adidas Mocaturf, inspired by nature, geology and traditional craftsmanship, the END. x adidas Originals Mocaturf ‘Fly Fishing’ is featured in off-white and brown alongside burgundy and brown, with moccasin-inspired uppers. Stitched with three striping mimicking fishing lures, while the tongues are detailed with the capsule’s bespoke graphic to further the aesthetic.

To celebrate the global launch of the collaboration END. x adidas Originals bring their very own tackle
shop to END. Manchester, 12-14 St Mary’s Gate, Manchester M1 1PX from Saturday 25th May.
Consumers will have the opportunity to win exclusive items from the collection with a game which will
test their fishing technique as they compete against one another in the spirit of the sport. The project
unfolds as a testament to END.’s dedication to events and programming, remaining true to the founding
principle of inspiring the community.

The END. x adidas Originals ‘Flyfishing’ collection will be live on 24th May 2024, with footwear available
via END. Launches, and apparel and accessories available to purchase from endclothing.com
The END. x adidas Originals “Flyfishing” collection will launch via END. Launches on Friday 31st May
2024.