Slowing Down Fast Fashion: Dylon Dyes Partners With Fashion Designer Christopher Raeburn On Upcycling Campaign

Dylon Dyes has been making fabric dyes for use in the home for over 70 years to provide simple and easy ways to add colour to your fabrics.  Tackling the fast fashion crisis Dylon has partnered with Christopher Raeburn, Creative Director of responsible design company Raeburn for a campaign to promote upcycling, crucial when we consider the impact the fashion industry is having on our planet. In this campaign Christopher Raeburn has taken three staple garments – a t-shirt, button-down shirt and a pair of jeans, to demonstrate how people can take old and discoloured pieces from their wardrobe and inject life into them at minimal cost and effort using simple upcycling techniques that can be done at home. This is a perfect time to get out all your old items and have a play around with what you can create. 

Christopher Raeburn comments: “I have been an avid fan of Dylon Dyes since using them countless times during my college years studying fashion, so I am really excited about this partnership. Upcycling or rejuvenating clothes instead of discarding them is a simple way for anybody to reduce their impact and be more responsible – an element which has been at the heart of my business since its inception. I hope these easy visual guides will inspire people to look in their closet and have a try themselves, as ultimately it is the small steps that lead to positive differences for the planet.” 

This partnership follows new research commissioned by Dylon Dyes which reveals that British consumers splash out thousands of pounds annually (£1,807) on fashion to keep up with the latest trends and recent booming fast fashion companies. One in three Brits haven’t worn half of the items in their wardrobe in the past year.

 It was also found that in 2019 alone, consumers binned an average of 12 items of clothing from their wardrobes, contributing to the rise of throwaway fashion and excessive buying. Providing us with a simple visual guide DYLON makes it super easy to recreate the upcycled items seen or experiment with your own. The dyes along with the tutorials are available on DYLON Dyes website.