10 London-Based Creatives Champion The Pulse of London with Nike [@nikelondon]

Nike’s Air Maxes are the beating pulse of every fast-moving city. Whether in New York or London, shoes have ingrained their place in urban fashion, music, and culture. These shoes are so closely linked with youth culture and creativity that to launch the newest AirMax Pulse line, Nike collaborated with 10 of London’s emerging creatives and innovators. 

Photographed by Lucero, Nike spotlights designers, musicians, and artists from all over the city whose work is inspired by their local neighborhoods. Through these creatives, we explore the dynamic subcultures of London and witness the city’s vibrant creative community and Nike’s inimitable contribution to them. Learn about the creatives and their work below. 

1. Louis Holgrove, stylist, consultant and entrepreneur, Elephant and Castle.

2. TJ Sawyerr, creative director and photographer, Clapham/ Brixton.

3. Maddie Sellers, designer and founder of Senja by Maddie, Hornsey.

4. Harley Jennifer, stylist and tooth gem artist, Hackney.

5. Krystal, content creator and presenter, Croydon.

6. Lil C, DJ, West Norwood.

7. Klaudia Fior, content creator, Tooting.

8. Nasreen, designer, West Hampstead.

9. Jojo Vandalkidd, designer, Maida Vale.

10. D’Nieccio Mitchell, content creator and style curator, Wembley.

The Air Max Pulse is available here in colourways: Summit White, Cobblestone and Black & White.

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